BEHIND THE BUSINESS MODEL
Source-linked case studies on customers, pricing, growth channels, and the decisions worth learning from. Reported facts and our analysis are labeled separately.
Counts cover the full case library. Source checks are research dates, not financial reporting periods.
A September 2026 founder update describes a form builder whose acquisition mix evolved after years of product-led growth.
Company disclosure · Original disclosure
Sources checked Oct 21, 2026
In 2017 ConvertKit grew MRR from $520,000 to $887,000 while its founder's course income collapsed; he also showed exactly how he set the next year's target.
Founder-reported historical milestone · Original disclosure
Sources checked Oct 18, 2026
A newsletter tool started on a rainy Saturday in Seattle reached the point where most new code and most customer conversations no longer went through its founder.
Founder first-person self-disclosure in published interview · Original disclosure
Sources checked Oct 18, 2026
Cal.com positions scheduling as infrastructure for teams and products, and publishes how it operates, including opt-in salary transparency.
Company/team self-disclosure with quoted founder announcement · Original disclosure
Sources checked Oct 18, 2026
A Dutch analytics tool stayed a one-person product until 2022, when a co-founder joined to lead marketing; it now runs as a self-funded team of three.
Company disclosure · Original disclosure
Sources checked Oct 18, 2026
Reported revenue is not profit. Metrics, currencies and reporting periods may differ; cases combine cited facts with labeled editorial analysis. Read the source policy →
