Plausible ↗
AnalyticsA compact analytics product with a public codebase.
$500,000ARR · USDHistorical milestone: October 2021
Researched profile Company disclosure☆ 29,541
Simple Analytics
Website measurement with fewer visitor identifiers.
Reported revenue≈ $49,200MRR · USDUndated public dashboard; observed 2026-10-22Original disclosure
Business modelSubscriptionAnalytics
Profile depthResearched profileProduct facts and editorial breakdown
Source checkedOct 18, 2026Observation date, not revenue cutoff
Business overview
Public positioningSimple Analytics records website pageviews and events without cookies or visitor IDs. It also publishes a company metrics page with a recurring revenue figure.
How it makes money
Paid website analytics plans.
Business breakdown
Researched Oct 18, 2026Source-linked product facts, followed by MRRTrace analysis of the customer problem, workflow, trade-offs and questions to test.
The customer problem
Simple Analytics' about page says the product started in September 2018, when Adriaan van Rossum, a developer in the Netherlands, grew frustrated that analytics tools needed cookies, IP addresses or fingerprints to count pageviews. He built the first version alone as a lightweight script that shows website owners what they need without tracking individuals. The company now describes the script as under 5 KB and the product as cookie-free, which it argues removes the need for an analytics cookie banner.
Core workflow
- Add the script
- Read pageviews, referrers and events
- Share or export simple reports
What customers pay for
Paid website analytics plans. Simple Analytics records website pageviews and events without cookies or visitor IDs. It also publishes a company metrics page with a recurring revenue figure.
Distribution signals
Observed channels and entry points; their performance is not inferred.
- Public product education
Simple Analytics presents its offer to Website owners, analysts, and privacy-conscious organizations. Its official product pages explain the workflow: Website measurement with fewer visitor identifiers. This is an observable discovery surface; public documentation does not establish the share of customers it acquires or the cost of acquiring them.
Evidence
Trade-offs
- Its measurement definitions differ from identifier-based analytics.
- The public profit chart is older than the MRR display; do not infer current profit.
- A product can be built by one person; distribution may still need a second owner.
Open questions
- Will privacy alone sustain willingness to pay?
- What baseline would you record before testing this suggested experiment: badge on the free plan?
Research sourcesSimple Analytics official product page Simple Analytics pricing and free plan Simple Analytics open dashboard Simple Analytics company history and team
A MRRTrace reading of public product material. Trade-offs and questions are editorial analysis.
Revenue evidence
Company disclosure≈ $49,200MRR · USD · Undated public dashboard; observed 2026-10-22
- Reporting period
- Undated public dashboard; observed 2026-10-22
- Figure as of
- Not provided
- Reporting method
- Company disclosure
- Source checked
- Oct 18, 2026
The company dashboard displays approximately $49.2k MRR separately from 44.9k unified currency. No absolute financial cutoff is supplied. The profit chart is separately marked stale; do not infer current profit or transaction verification.
Simple Analytics open dashboardThis historical disclosure is separate from any current Stripe connection shown on this page. MRRTrace has not audited the business. Revenue is not profit, and historical figures are not current earnings guarantees.
Case studies
All case studies →What founders can learn
Editorial notesA clear measurement constraint can be a useful positioning choice if buyers understand the trade-offs.
Before you build something similar
- Its measurement definitions differ from identifier-based analytics.
- The public profit chart is older than the MRR display; do not infer current profit.
These are MRRTrace observations, not statements by the founder or proof of a repeatable outcome.
Source material
3 sources- Simple Analytics official website Official website · Checked Oct 18, 2026
- Simple Analytics pricing Official website · Checked Oct 18, 2026
- Simple Analytics open dashboard Company disclosure · Checked Oct 18, 2026