About MRRTrace

A clearer view of internet businesses.

A research directory for independent founders who want to understand the business behind a product.

Learn from real businesses

MRRTrace connects products, audiences, monetization, revenue disclosures, and source material. Browse a category, compare business models, and save the projects worth investigating.

Context comes with the number

A headline revenue figure cannot tell you the acquisition cost, operating expenses, development effort, or founder advantage behind it. We record the reported metric and period, link the original evidence, and label editorial observations separately.

A curated collection

Inclusion is not an endorsement. This directory is a selected sample, not a census of online businesses, and it cannot establish a business success rate.

Explore the directory → or suggest a project.

Put the context to work.

Return to the source-linked directory, or follow a business through a case study.

Explore projects →Read case studies →View collection coverage →