Plausible ↗
AnalyticsA compact analytics product with a public codebase.
$500,000ARR · USDHistorical milestone: October 2021
Researched profile Company disclosure☆ 29,541
Rybbit
Open sourceOpen-source web and product analytics with a paid managed cloud service.
Reported revenue≈ $5,000MRR · Unspecified $February 9, 2026 founder milestoneOriginal disclosure
Business modelOpen source + subscriptionAnalytics
Profile depthResearched profileProduct facts and editorial breakdown
Source checkedOct 19, 2026Observation date, not revenue cutoff
Business overview
Public positioningOpen-source web and product analytics with a paid managed cloud service. Founder-led project built by Bill Yang alongside employment at the time of his launch interview. The income post author profile identifies Bill Yang and publishes Rybbit updates. Exact current employee and contractor counts are not established.
How it makes money
Managed cloud subscriptions by traffic and feature tier; a historical AppSumo lifetime campaign was a separate sales stream.
Business breakdown
Researched Oct 19, 2026Source-linked product facts, followed by MRRTrace analysis of the customer problem, workflow, trade-offs and questions to test.
The customer problem
Rybbit gives website teams traffic and behavioral analytics through a managed service while also publishing source code. The official site presents funnels, goals, journeys and session replay. This makes the paid decision partly about avoiding hosting and maintenance work, rather than access to a closed implementation alone.
Core workflow
- Choose managed cloud or self-hosting and install tracking on the website.
- Collect pageviews and events, then define goals or funnel steps for the customer journey.
- Investigate drop-offs and sessions, and select a paid tier when traffic or team requirements expand.
What customers pay for
Cloud pricing scales with traffic and capabilities. Editorial hypothesis: an open-source business needs a clear reason to pay for operation, support or collaboration. Before building broadly, test whether one user group repeatedly abandons self-hosting or spends enough maintenance time to prefer a managed service.
Distribution signals
Observed channels and entry points; their performance is not inferred.
- Open-source community, launches and lifetime promotion
The founder milestone reports GitHub and Docker activity, Product Hunt launches and an AppSumo lifetime campaign. These show distribution activity; none supplies a reliable conversion rate from community attention into recurring subscriptions.
Evidence
Trade-offs
- Self-hosting can widen adoption while reducing the fraction that needs a cloud subscription.
- Hosting and support obligations continue after a lifetime sale, so upfront cash should not be mistaken for recurring revenue.
Open questions
- Which operational task makes the managed service worth paying for?
- What would distinguish durable recurring demand from temporary launch attention?
Research sourcesFounder MRR milestone, February 9, 2026 Author identity: Bill Yang Founder interview and operating background Official product Official pricing Official operating entity
A MRRTrace reading of public product material. Trade-offs and questions are editorial analysis.
Revenue evidence
Founder disclosure≈ $5,000MRR · Unspecified $ · February 9, 2026 founder milestone
- Reporting period
- February 9, 2026 founder milestone
- Figure as of
- Not provided
- Reporting method
- Founder disclosure
- Source checked
- Oct 19, 2026
- Source published
- Feb 9, 2026
The founder reports 5k MRR, separately from approximately $70k net AppSumo lifetime-deal revenue. Those amounts are not added. The post links a Stripe profile, but its figures were not extractable during review, so this remains founder disclosure. The original amount is rounded and uses no ISO currency code. The source publication date is known; an exact underlying financial measurement date is not supplied.
Bill Yang, r/SideProject founder milestoneThis historical disclosure is separate from any current Stripe connection shown on this page. MRRTrace has not audited the business. Revenue is not profit, and historical figures are not current earnings guarantees.
Pricing
Pricing pageAt 100k monthly pageviews, Standard displays $13/month billed annually; Pro $26/month billed annually
The source page may change its prices, limits, or offer after the recorded check date.
What founders can learn
Editorial notesOffer a managed version of an open-source tool to users who value the capability but do not want to operate it.
Before you build something similar
- Public stars and installs do not measure paying customers.
- Lifetime-deal proceeds are separate from recurring subscriptions and bring ongoing service obligations.
- Founder-led origin is established, but exact current staffing is unconfirmed.
These are MRRTrace observations, not statements by the founder or proof of a repeatable outcome.
Source material
6 sources- Founder MRR milestone, February 9, 2026 Public source · Checked Oct 19, 2026
- Author identity: Bill Yang Public source · Checked Oct 19, 2026
- Founder interview and operating background Public source · Checked Oct 19, 2026
- Official product Public source · Checked Oct 19, 2026
- Official pricing Public source · Checked Oct 19, 2026
- Official operating entity Public source · Checked Oct 19, 2026
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