Plausible ↗
AnalyticsA compact analytics product with a public codebase.
$500,000ARR · USDHistorical milestone: October 2021
Researched profile Company disclosure☆ 29,541
DataFast
Web analytics that connects acquisition sources with payment revenue.
Reported revenue$30,831MRR · Unspecified $September 2026 founder snapshotOriginal disclosure
Business modelSubscriptionAnalytics
Profile depthResearched profileProduct facts and editorial breakdown
Source checkedOct 19, 2026Observation date, not revenue cutoff
Business overview
Public positioningWeb analytics that connects acquisition sources with payment revenue. Marc Lou describes his business portfolio as solo in his September 2026 newsletter; contractor involvement is not established.
How it makes money
Recurring plans scale with tracked events and website or team allowances.
Business breakdown
Researched Oct 19, 2026Source-linked product facts, followed by MRRTrace analysis of the customer problem, workflow, trade-offs and questions to test.
The customer problem
DataFast addresses the gap between knowing how many people visited a website and knowing which visits led to purchases. The official product connects traffic events with payment providers, giving founders a way to evaluate acquisition work without building a reporting pipeline themselves.
Core workflow
- Add the tracking script or a supported integration to the website.
- Connect payment data and configure meaningful goals or conversion steps.
- Compare channels, customer journeys and revenue outcomes before changing acquisition work.
What customers pay for
Plans scale with event volume, while the customer outcome is a better allocation of marketing effort. Editorial hypothesis: a narrower version for one selling workflow could be tested by manually preparing a weekly channel-to-sales report and checking whether the buyer acts on it.
Distribution signals
Observed channels and entry points; their performance is not inferred.
- Founder content and cross-promotion
The official site links the founder's public building activity, newsletter and other products. These are visible distribution surfaces; their contribution to paid acquisition is not quantified.
Evidence
Trade-offs
- Attribution can mislead when identities or payment events are missing; a useful product must expose uncertainty.
- A small team still has to maintain integrations, data quality and support as traffic grows.
Open questions
- Which recurring decision does the buyer currently make with incomplete channel data?
- Will an improved report change spending or save enough analysis time to justify a subscription?
A MRRTrace reading of public product material. Trade-offs and questions are editorial analysis.
Revenue evidence
Founder disclosure$30,831MRR · Unspecified $ · September 2026 founder snapshot
- Reporting period
- September 2026 founder snapshot
- Figure as of
- Sep 2026
- Reporting method
- Founder disclosure
- Source checked
- Oct 19, 2026
- Source published
- Sep 8, 2026
The September 8, 2026 founder newsletter explicitly assigns this MRR to DataFast. The headline $3M concerns 36 startups combined and is excluded. The source writes $ without a currency code. This historical snapshot is not current income; no payment account was accessed.
Marc Lou founder newsletter, September 8, 2026This historical disclosure is separate from any current Stripe connection shown on this page. MRRTrace has not audited the business. Revenue is not profit, and historical figures are not current earnings guarantees.
Pricing
Pricing pageTraffic-based subscriptions; Starter displays $9/month at 10k events; confirm billing interval at checkout
The source page may change its prices, limits, or offer after the recorded check date.
What founders can learn
Editorial notesMake one measurable commercial decision easier: identify which traffic sources produce paying customers.
Before you build something similar
- Founder audience and cross-promotion are advantages a new entrant may not share.
- Revenue attribution depends on reliable event and payment matching.
- Reported MRR is a historical snapshot and does not establish profit.
These are MRRTrace observations, not statements by the founder or proof of a repeatable outcome.
Source material
2 sources- Dated founder revenue disclosure Public source · Checked Oct 19, 2026
- Official product and pricing Public source · Checked Oct 19, 2026
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