BEHIND THE BUSINESS MODEL
Source-linked case studies on customers, pricing, growth channels, and the decisions worth learning from. Reported facts and our analysis are labeled separately.
Counts cover the full case library. Source checks are research dates, not financial reporting periods.
In 2017 ConvertKit grew MRR from $520,000 to $887,000 while its founder's course income collapsed; he also showed exactly how he set the next year's target.
Founder-reported historical milestone · Original disclosure
Sources checked Oct 18, 2026
A merchant-of-record payments company reached $1M ARR nine months after launch, publicly declined a $50M+ valuation term sheet in 2023, and was acquired by Stripe in July 2024.
Company/founder self-disclosure · Original disclosure
Sources checked Oct 18, 2026
Reported revenue is not profit. Metrics, currencies and reporting periods may differ; cases combine cited facts with labeled editorial analysis. Read the source policy →