BEHIND THE BUSINESS MODEL

The playbook behind the product.

Source-linked case studies on customers, pricing, growth channels, and the decisions worth learning from. Reported facts and our analysis are labeled separately.

Case studies: 13
Businesses: 11
Source citations: 58

Counts cover the full case library. Source checks are research dates, not financial reporting periods.

1 case study matching “Co-founders”

Clear filters

Team

Simple Analytics: one developer, then a marketing co-founder four years in

A Dutch analytics tool stayed a one-person product until 2022, when a co-founder joined to lead marketing; it now runs as a self-funded team of three.

≈ $49,200MRR · USDUndated public dashboard; observed 2026-10-22

Company disclosure · Original disclosure

Sources checked Oct 18, 2026

Simple Analytics profile →3 min read · 3 sources

Reported revenue is not profit. Metrics, currencies and reporting periods may differ; cases combine cited facts with labeled editorial analysis. Read the source policy →

Simple Analytics: one developer, then a marketing co-founder four years in ↗

Simple Analytics: one developer, then a marketing co-founder four years in