BEHIND THE BUSINESS MODEL

The playbook behind the product.

Source-linked case studies on customers, pricing, growth channels, and the decisions worth learning from. Reported facts and our analysis are labeled separately.

Case studies: 13
Businesses: 11
Source citations: 58

Counts cover the full case library. Source checks are research dates, not financial reporting periods.

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Kit (ConvertKit): what focus cost, and how a revenue goal was set

In 2017 ConvertKit grew MRR from $520,000 to $887,000 while its founder's course income collapsed; he also showed exactly how he set the next year's target.

≈ $887,000MRR · USDHistorical milestone: year-end 2017 (ConvertKit)

Founder-reported historical milestone · Original disclosure

Sources checked Oct 18, 2026

Kit profile →3 min read · 4 sources

Reported revenue is not profit. Metrics, currencies and reporting periods may differ; cases combine cited facts with labeled editorial analysis. Read the source policy →

Kit (ConvertKit): what focus cost, and how a revenue goal was set ↗

Kit (ConvertKit): what focus cost, and how a revenue goal was set