BEHIND THE BUSINESS MODEL

The playbook behind the product.

Source-linked case studies on customers, pricing, growth channels, and the decisions worth learning from. Reported facts and our analysis are labeled separately.

Case studies: 13
Businesses: 11
Source citations: 58

Counts cover the full case library. Source checks are research dates, not financial reporting periods.

1 case study matching “Open source”

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Comparison

Three privacy analytics companies, three ways to start in 2018

Plausible, Fathom and Simple Analytics all began in 2018 with the same promise; they differ in how they validated, priced and staffed.

≈ $49,200MRR · USDUndated public dashboard; observed 2026-10-22

Company disclosure · Original disclosure

Sources checked Oct 18, 2026

Simple Analytics profile →3 min read · 6 sources

Reported revenue is not profit. Metrics, currencies and reporting periods may differ; cases combine cited facts with labeled editorial analysis. Read the source policy →

Three privacy analytics companies, three ways to start in 2018 ↗

Three privacy analytics companies, three ways to start in 2018