Cal.com ↗
ProductivityScheduling for individuals, teams, and embedded bookings.
> $10,000,000ARR · USDannual recurring revenue milestone
Researched profile Company/team self-disclosure with quoted founder announcement☆ 49,132
Habstick
An offline habit tracker with custom schedules, daily check-ins and progress views.
Reported revenue≈ $200Monthly revenue · Unspecified $Monthly revenue described in the April 6, 2026 founder account; the precise covered month and accounting cutoff are unspecified.Original disclosure
Business modelFreemium app + subscriptions + lifetime purchasesProductivity
Profile depthResearched profileProduct facts and editorial breakdown
Source checkedOct 20, 2026Observation date, not revenue cutoff
Business overview
Public positioningAn offline habit tracker with custom schedules, daily check-ins and progress views. In the April 6, 2026 original account, Rishad2002 calls Habstick his solo Flutter app but explicitly credits collaboration with a designer. Treat this as a founder-led small operation with design help, not proof that every activity was performed alone or that present headcount is one.
How it makes money
Optional premium features sold through subscriptions and lifetime purchases; current prices vary by store and region.
Business breakdown
Researched Oct 20, 2026Source-linked product facts, followed by MRRTrace analysis of the customer problem, workflow, trade-offs and questions to test.
The customer problem
Habstick offers a place to record repeated actions and review their history. Editorial interpretation: the customer problem is keeping a manageable routine visible without making administration another chore. A useful discovery interview should follow one real habit through a busy week, including an interruption and a missed day. Ask what the person currently records, what gets forgotten, and whether looking at past activity changes tomorrow's decision. An attractive calendar may encourage an initial download without providing a reason to return after the novelty fades.
Core workflow
- Choose a habit and a schedule that matches the intended routine, then select a convenient daily view.
- Record completion when the action happens, using the app or available home-screen widgets.
- Review activity history and consistency, then adjust an unrealistic schedule instead of relying only on a streak.
What customers pay for
Editorial analysis: measure whether a participant can record the intended action accurately and retrieve a useful account of the week. Do not equate a check-in with completion of the underlying real-world activity. A practical trial could compare the app with the participant's existing reminder or paper record, then ask which method they would voluntarily keep. For monetization, examine repeated use before an upgrade, the feature that motivates a purchase, and whether that feature creates continuing value. Separate subscription renewals from lifetime receipts when assessing sustainability. The maker's modest reported monthly revenue is useful evidence that downloads and paying demand are different outcomes; it does not establish acquisition efficiency, retention, or profitability.
Distribution signals
Observed channels and entry points; their performance is not inferred.
- Localized store listings and organic discovery
The maker attributes downloads to translated store listings in the April 6 account. This is a founder explanation, not independently measured channel attribution.
Evidence
Trade-offs
- Editorial risk: a quiet interface can reduce interruption while making paid features hard to discover. Test whether users understand the upgrade at a relevant moment without obscuring the ordinary tracking task.
- Editorial risk: local records reduce account friction but make recovery expectations especially important. Test export and restoration on a disposable sample before relying on backup claims, and explain which optional services require connectivity.
Open questions
- What makes a user return after a missed week rather than abandon the record?
- Which premium capability creates enough repeated value to support renewal without weakening the simple daily workflow?
Research sourcesApril 6, 2026 original founder income, team and distribution account Official Habstick product and purchase options Official Google Play listing and linked developer website April 1, 2026 earlier founder disclosure distinguishing MRR from receipts
A MRRTrace reading of public product material. Trade-offs and questions are editorial analysis.
Revenue evidence
Founder disclosure≈ $200Monthly revenue · Unspecified $ · Monthly revenue described in the April 6, 2026 founder account; the precise covered month and accounting cutoff are unspecified.
- Reporting period
- Monthly revenue described in the April 6, 2026 founder account; the precise covered month and accounting cutoff are unspecified.
- Figure as of
- Not provided
- Reporting method
- Founder disclosure
- Source checked
- Oct 20, 2026
- Source published
- Apr 6, 2026
The post reports $200/month without calling that amount MRR. An earlier April 1 post separately reports approximately $45 recurring monthly revenue and $212 receipts over 28 days; these metrics are not combined or treated as growth in MRR. Currency code, deductions, refunds and plan mix are unspecified. No independent payment audit.
Rishad2002, original Habstick founder accountThis historical disclosure is separate from any current Stripe connection shown on this page. MRRTrace has not audited the business. Revenue is not profit, and historical figures are not current earnings guarantees.
Pricing
Pricing pageOfficial website confirms optional subscriptions and lifetime purchases but directs users to their device store for current prices.
The source page may change its prices, limits, or offer after the recorded check date.
What founders can learn
Editorial notesStudy the gap between organic downloads, habitual use and willingness to buy a quiet personal utility.
Before you build something similar
- Two April posts use different financial metrics; $200/month is retained only as monthly revenue, not MRR.
- The founder describes designer collaboration; exact current employment and contractor counts are unknown.
- Backup and encryption claims were not operationally tested. Google Play's no-sharing marketing text and its device-ID sharing disclosure are not fully aligned.
- Store discovery explanations and download totals are self-reported and do not establish causal marketing effects.
These are MRRTrace observations, not statements by the founder or proof of a repeatable outcome.
Source material
4 sources- April 6, 2026 original founder income, team and distribution account Public source · Checked Oct 20, 2026
- Official Habstick product and purchase options Public source · Checked Oct 20, 2026
- Official Google Play listing and linked developer website Public source · Checked Oct 20, 2026
- April 1, 2026 earlier founder disclosure distinguishing MRR from receipts Public source · Checked Oct 20, 2026
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