Cal.com ↗
ProductivityScheduling for individuals, teams, and embedded bookings.
> $10,000,000ARR · USDannual recurring revenue milestone
Researched profile Company/team self-disclosure with quoted founder announcement☆ 49,132
Leave Me Alone
Unsubscribe from unwanted emails and manage the newsletters that remain.
Reported revenue≈ $10,000Monthly revenue · Unspecified $monthly turnover around January 2023Original disclosure
Business modelShort-term passes and subscriptionsProductivity
Profile depthResearched profileProduct facts and editorial breakdown
Source checkedOct 19, 2026Observation date, not revenue cutoff
Business overview
Public positioningUnsubscribe from unwanted emails and manage the newsletters that remain. The 2023 update describes founders Danielle and James plus part-time marketing and support hires during 2022. This is historical team evidence.
How it makes money
One-off seven-day access passes plus recurring inbox-management plans.
Business breakdown
Researched Oct 19, 2026Source-linked product facts, followed by MRRTrace analysis of the customer problem, workflow, trade-offs and questions to test.
The customer problem
An overloaded inbox combines a finite cleanup task with a continuing stream of unwanted messages. Analysis: these are different purchasing needs. Someone who only wants to unsubscribe once may not value a permanent subscription, while another customer may want continuing organization and filtering.
Core workflow
- Connect supported email accounts and inspect the mailing lists that need attention before choosing which subscriptions to remove.
- Use a short-term pass to complete an initial cleanup without assuming the customer wants an ongoing commitment.
- Offer continuing newsletter organization and inbox controls through recurring plans, with a clear distinction between cleanup and maintenance.
What customers pay for
Analysis: assess successful cleanup, time saved during later email sessions and the proportion of pass users who find continuing value. Revenue alone cannot show whether ongoing use remains useful.
Distribution signals
Observed channels and entry points; their performance is not inferred.
- Organic social referrals and search content
The founder's historical update reports unexpected TikTok referrals and targeted email-help articles. These are reported acquisition activities, not independently measured causal effects.
Evidence
Trade-offs
- Analysis: a one-off pass matches an occasional need, but creates uneven sales unless repeat demand or useful recurring features emerge.
- Analysis: email access makes reliable integration, clear permission explanations and ongoing trust central operating requirements.
Open questions
- What recurring benefit would remain after a customer's initial inbox cleanup is complete?
- Can onboarding explain account connection and pass expiration clearly enough to avoid support-heavy confusion?
Research sourcesOfficial founder income, team and channel update Official pricing and pass terms Official product
A MRRTrace reading of public product material. Trade-offs and questions are editorial analysis.
Revenue evidence
founder-disclosed≈ $10,000Monthly revenue · Unspecified $ · monthly turnover around January 2023
- Reporting period
- monthly turnover around January 2023
- Figure as of
- Jan 2023
- Reporting method
- founder-disclosed
- Source checked
- Oct 19, 2026
Approximately $10,000 monthly revenue, separately $5,000 MRR. Narrative describes January 2023 state. Mixed turnover includes passes; must not be labeled $10,000 MRR. The income source uses $ without an explicit currency code; preserved as Unspecified $ and excluded from USD comparisons.
Danielle Johnson official founder update, 28 March 2023; originally 19 February 2023This historical disclosure is separate from any current Stripe connection shown on this page. MRRTrace has not audited the business. Revenue is not profit, and historical figures are not current earnings guarantees.
Pricing
Pricing pageSeven-day pass and recurring inbox-management plans; see current pricing
The source page may change its prices, limits, or offer after the recorded check date.
What founders can learn
Editorial notesTurn a finite cleanup task into optional recurring value through newsletter digests and inbox control; study pass-to-subscription conversion.
These are MRRTrace observations, not statements by the founder or proof of a repeatable outcome.
Source material
3 sources- Leave Me Alone official website Public source · Checked Oct 19, 2026
- Official founder income and team update Public source · Checked Oct 19, 2026
- Official pricing Public source · Checked Oct 19, 2026
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