BEHIND THE BUSINESS MODEL

The playbook behind the product.

Source-linked case studies on customers, pricing, growth channels, and the decisions worth learning from. Reported facts and our analysis are labeled separately.

Case studies: 13
Businesses: 11
Source citations: 58

Counts cover the full case library. Source checks are research dates, not financial reporting periods.

1 case study matching “Free plan”

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Pricing

Carrd: a site builder priced per year, not per month

Carrd keeps three free sites and sells upgrades from about the price of a lunch per year, a rare pricing choice in a monthly-subscription market.

≈ $100,000MRR · USDHistorical founder interview, released February 2022

Founder direct transcript at 03:28 · Original disclosure

Sources checked Oct 18, 2026

Carrd profile →3 min read · 3 sources

Reported revenue is not profit. Metrics, currencies and reporting periods may differ; cases combine cited facts with labeled editorial analysis. Read the source policy →

Carrd: a site builder priced per year, not per month ↗

Carrd: a site builder priced per year, not per month