BEHIND THE BUSINESS MODEL

The playbook behind the product.

Source-linked case studies on customers, pricing, growth channels, and the decisions worth learning from. Reported facts and our analysis are labeled separately.

Case studies: 13
Businesses: 11
Source citations: 58

Counts cover the full case library. Source checks are research dates, not financial reporting periods.

1 case study matching “Managed hosting”

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Open source

Ghost: the managed service funds the open code

Ghost offers a documented example of a free core product supported by paid operations, with a nonprofit structure shaping the business.

$929,198Monthly run rate · USDUndated public dashboard

Company disclosure · Original disclosure

Sources checked Oct 21, 2026

Ghost profile →6 min read · 7 sources

Reported revenue is not profit. Metrics, currencies and reporting periods may differ; cases combine cited facts with labeled editorial analysis. Read the source policy →

Ghost: the managed service funds the open code ↗

Ghost: the managed service funds the open code