Puff Zero

Record vaping counts, personal check-ins and self-selected goals in a mobile diary.

Freemium app + weekly, monthly or annual subscriptionsHealth & Fitness
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Reported revenue$13MRR · Unspecified $Product MRR snapshot extracted from the founder's RevenueCat account on July 19, 2026. The article separately specifies June 21–July 19 for trailing activity and collected portfolio receipts.Original disclosure
Business modelFreemium app + weekly, monthly or annual subscriptionsHealth & Fitness
Profile depthResearched profileProduct facts and editorial breakdown
Source checkedOct 20, 2026Observation date, not revenue cutoff

Business overview

Public positioning

Record vaping counts, personal check-ins and self-selected goals in a mobile diary. The July 19, 2026 original article identifies Matheus Mello as solo founder at Quantivo AI and presents his own subscription-app portfolio. The current Google Play listing names Matheus Mello and links the official Puff Zero website. Exact current employee and contractor counts are not established by the dated solo-founder statement.

How it makes money

Premium subscriptions unlock additional reports, journal features, export and AI conversations.

Business breakdown

Researched Oct 20, 2026

Source-linked product facts, followed by MRRTrace analysis of the customer problem, workflow, trade-offs and questions to test.

The customer problem

The official product offers a tap counter, personal check-ins and a history dashboard. Editorial interpretation: a prospective customer wants a record they can maintain during ordinary daily activity without opening a complicated form each time. Begin an interview with the last attempt to record this behavior, the situation in which an entry was missed and what happened when the person returned. A useful design question is whether the user can recover a mistaken or omitted entry without feeling that the entire record has become useless. The research task should evaluate recording and retrieval, while leaving clinical benefit outside the conclusion. A prototype can use fictional events and a chosen reminder schedule to observe entry effort without requiring a participant to change behavior.

Core workflow

  1. Choose a personal recording goal and enter the baseline information requested during onboarding.
  2. Record a count and an optional check-in, then review or correct the saved information.
  3. Open the history or report to inspect recorded totals and decide whether to adjust reminders or the self-selected goal.

What customers pay for

Editorial analysis: measure whether people can enter a sample event, correct its timestamp and later explain the resulting daily total. Compare the displayed history with the fictional inputs so that arithmetic and navigation are tested separately from self-report completeness. Repeated opening or a long streak does not establish a health outcome. For commercial validation, observe which report or convenience motivates a paid upgrade, whether it remains useful after several weeks and how cancellation affects the renewal cohort. With three reported paying subscribers, a single renewal can substantially change the snapshot. Acquisition spending, store fees, inference usage and support time would be needed to understand contribution margin. Ask whether a simpler counter and export provide most of the desired value before expanding the conversational feature. These are proposed usability and business checks; this profile reports no completed trial, measured behavior change or medical result.

Distribution signals

Observed channels and entry points; their performance is not inferred.

  • Public app stores and an owned website

    The official website links the exact Android package, whose store listing links back to puffzero.app. The original income report does not give product-specific acquisition spending, sources or attribution, so no channel performance claim is inferred.

    Evidence

Trade-offs

  • Editorial risk: a streak can encourage return but make a missed entry or lapse feel costly. Test whether the interface supports correction and resumption without turning an incomplete record into a judgment about the user.
  • Editorial risk: personalized conversations add an ongoing inference cost and send more context beyond the device. Explain that transfer where the feature is used and verify that the recording task remains understandable without a conversation.

Open questions

  • Which recurring review task makes a customer renew after the initial appeal of the counter fades?
  • Can a new user correct a missed event and explain which information is sent when using the AI feature?

A MRRTrace reading of public product material. Trade-offs and questions are editorial analysis.

Revenue evidence

Founder disclosure
$13MRR · Unspecified $ · Product MRR snapshot extracted from the founder's RevenueCat account on July 19, 2026. The article separately specifies June 21–July 19 for trailing activity and collected portfolio receipts.
Reporting period
Product MRR snapshot extracted from the founder's RevenueCat account on July 19, 2026. The article separately specifies June 21–July 19 for trailing activity and collected portfolio receipts.
Figure as of
Jul 19, 2026
Reporting method
Founder disclosure
Source checked
Oct 20, 2026
Source published
Jul 19, 2026

The Puff Zero row reports $13 in the MRR column and three paying subscribers. The article gives a dollar sign without naming the currency; current US-store pricing is not evidence for the historical revenue currency. The ten-app portfolio's MRR and 28-day collected total are separate figures and are not assigned to this app. Fees, refunds, taxes, costs and profit are unreported. No independent payment audit.

Matheus Mello, original first-person portfolio disclosure on SoleOS
This historical disclosure is separate from any current Stripe connection shown on this page. MRRTrace has not audited the business. Revenue is not profit, and historical figures are not current earnings guarantees.

Official website checked October 20, 2026 lists US-store prices of $4.99/week, $9.99/month or $49.99/year, with no free trial. Regional prices can differ. This current offer does not establish the July plan mix.

The source page may change its prices, limits, or offer after the recorded check date.

What founders can learn

Editorial notes

Study whether a quick personal logging task and understandable history support voluntary use and subscription renewal.

Before you build something similar

  • A $13 founder-reported MRR snapshot with three paying subscribers does not establish durable demand, profit or a validated acquisition channel.
  • The product offers tracking and AI coaching; cessation efficacy, medical suitability and claimed health milestones were not evaluated or endorsed.
  • User-entered counts and calculated savings are records or estimates, not independently measured exposure or observed savings.
  • The May 2026 privacy policy describes cloud storage and sending coach messages plus a statistics summary to an AI provider. This is not a local-only diary; security, deletion, export and provider handling were not operationally tested.
  • The source also markets the maker's SoleOS dashboard. Its portfolio strategy arguments and causal conclusions are not adopted as validated evidence.

These are MRRTrace observations, not statements by the founder or proof of a repeatable outcome.

Source material

4 sources
  1. July 19, 2026 original RevenueCat disclosure and solo-founder statement Public source · Checked Oct 20, 2026
  2. Official product, workflow and current US-store pricing Public source · Checked Oct 20, 2026
  3. Official Google Play package, maker and reciprocal website link Public source · Checked Oct 20, 2026
  4. Official privacy policy dated May 2026 Public source · Checked Oct 20, 2026