PostFast

Social publishing software for preparing, scheduling and reviewing posts across multiple accounts.

Subscription SaaSMarketing tools
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Reported revenue€5,400MRR · EURCurrent run rate reported in the August 2026 interviewOriginal disclosure
Business modelSubscription SaaSMarketing tools
Profile depthResearched profileProduct facts and editorial breakdown
Source checkedOct 19, 2026Observation date, not revenue cutoff

Business overview

Public positioning

Social publishing software for preparing, scheduling and reviewing posts across multiple accounts. The August 2026 interview describes Petar building the product on nights and weekends and personally handling support. His own portfolio identifies PostFast as a product he built. Founder-led operation is supported; exact total headcount or contractor participation is not established, so no verified-solo label is used.

How it makes money

Monthly or annual subscriptions with account and workspace allowances.

Business breakdown

Researched Oct 19, 2026

Source-linked product facts, followed by MRRTrace analysis of the customer problem, workflow, trade-offs and questions to test.

The customer problem

A small business can have finished content but still spend time moving between accounts, adjusting files and checking whether scheduled items actually appeared. PostFast offers a shared publishing workflow. Editorial analysis: start discovery with one recurring calendar and ask the owner to demonstrate the last failed publication. A narrow audience may value a clear retry decision more than another content generation feature. The first product experiment should therefore identify the repeated exception that causes real work, not simply count the number of supported networks.

Core workflow

  1. Connect the required social accounts and select the relevant workspace.
  2. Prepare media and captions, review channel requirements and approve a publishing schedule.
  3. Check publishing results and use available analytics to decide what to adjust for the next cycle.

What customers pay for

Official pricing scales account and workspace allowances through subscription plans. The current Starter option costs twelve euros monthly or one hundred twenty euros annually. Editorial analysis: an account limit is easy to understand, but willingness to renew should be compared with time saved and reliably completed publications. Interview customers after their initial content backlog has cleared. Track how often they return to prepare new material, whether someone must check every result manually, and the support burden per active account. These are proposed validation measures, not observed PostFast performance.

Distribution signals

Observed channels and entry points; their performance is not inferred.

  • Search-led acquisition

    In the August interview, the founder attributes most acquisition to SEO and describes weak results from launch directories and attempts to go viral. This is his attribution, not an independently measured channel experiment.

    Evidence

Trade-offs

  • A shared publishing interface removes repeated setup but must continue adapting when each external platform changes its capabilities.
  • More connected accounts can increase customer value while also increasing the number of failed authorizations, media checks and support cases.

Open questions

  • Which publication failures consume enough customer time to justify a recurring payment?
  • Does the service remain useful when a customer's initial scheduling backlog has been completed?

A MRRTrace reading of public product material. Trade-offs and questions are editorial analysis.

Revenue evidence

Founder disclosure
€5,400MRR · EUR · Current run rate reported in the August 2026 interview
Reporting period
Current run rate reported in the August 2026 interview
Figure as of
Not provided
Reporting method
Founder disclosure
Source checked
Oct 19, 2026
Source published
Aug 27, 2026

The founder explicitly reports €5.4k MRR for PostFast. The article's $6.3k title is not used or reverse-converted. SendHeron and consulting income are excluded. Exact financial cutoff is unstated; historical self-report, not payment verification.

Petar Georgiev, first-person Indie Hackers interview
This historical disclosure is separate from any current Stripe connection shown on this page. MRRTrace has not audited the business. Revenue is not profit, and historical figures are not current earnings guarantees.

Starter is €12/month billed monthly or €120/year, displayed as €10/month equivalent; seven-day trial.

The source page may change its prices, limits, or offer after the recorded check date.

What founders can learn

Editorial notes

Make one repeated publishing task reliable enough that a customer can trust it between visits, then test whether the specific audience will keep paying.

Before you build something similar

  • Founder-reported historical income. Exact team size remains unconfirmed. Platform changes and approval delays can affect supported publishing actions; scheduling volume alone does not establish customer acquisition or sales.

These are MRRTrace observations, not statements by the founder or proof of a repeatable outcome.

Source material

3 sources
  1. Petar's August 2026 founder interview Public source · Checked Oct 19, 2026
  2. Official product and pricing Public source · Checked Oct 19, 2026
  3. Founder's website and project portfolio Public source · Checked Oct 19, 2026